# Google Merchant Center Feed

**URL:** <https://forum.shopware.com/t/google-merchant-center-feed/108096>\
**Category:** Installation / Getting Started (EN)\
**Created:** [27. Oktober 2025 um 15:59 UTC](https://forum.shopware.com/t/google-merchant-center-feed/108096 "2025-10-27T15:59:02Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![hetjachtveld](https://dub1.discourse-cdn.com/flex013/user_avatar/forum.shopware.com/hetjachtveld/32/26169_2.png) [@hetjachtveld](https://forum.shopware.com/u/hetjachtveld)\
**Post date:** [27. Oktober 2025 um 15:59 UTC](https://forum.shopware.com/t/google-merchant-center-feed/108096/1 "2025-10-27T15:59:02Z")

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Hello,

I am completely new to Shopware. I have to take over the management of a Shopware website and am encountering various problems.  
One of these is creating a feed for Google Merchant Centre.  
Where and how can I do this? Do I need an additional plug-in for this? Or can I do this with the standard Shopware software?

Peter

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**Author:** ![Max\_Shop](https://avatars.discourse-cdn.com/v4/letter/m/58f4c7/32.png) [@Max\_Shop](https://forum.shopware.com/u/Max_Shop)\
**Post date:** [27. Oktober 2025 um 17:50 UTC](https://forum.shopware.com/t/google-merchant-center-feed/108096/2 "2025-10-27T17:50:24Z")

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> **[Set up Google Shopping via the product comparison](https://docs.shopware.com/en/shopware-6-en/saas/google-shopping-export)**
>
> In this article we explain how you can use the product comparison to transfer Google Shopping data. This way you can also replace the previous sales channel Shopping Ads with Google.