So, das ist meiner Meinung nach so richtig:
INSERT INTO `wbm_data_layer_properties` (`id`, `module`, `parentID`, `name`, `value`) VALUES
(1, 'frontend_listing_index', 0, 'ecommerce', ''),
(2, 'frontend_listing_index', 1, 'currencyCode', 'EUR'),
(4, 'frontend_listing_index', 1, 'impressions', '$sArticles as $sArticle'),
(6, 'frontend_listing_index', 4, 'name', '{$sArticle.articleName|escape}'),
(7, 'frontend_listing_index', 4, 'id', '{$sArticle.ordernumber|escape}'),
(8, 'frontend_listing_index', 4, 'price', '{$sArticle.price_numeric}'),
(9, 'frontend_listing_index', 4, 'brand', '{$sArticle.supplierName|escape}'),
(10, 'frontend_listing_index', 4, 'category', '{$sCategoryContent.name|escape}'),
(11, 'frontend_listing_index', 4, 'list', 'Category'),
(12, 'frontend_detail_index', 0, 'ecommerce', ''),
(13, 'frontend_detail_index', 12, 'detail', ''),
(14, 'frontend_detail_index', 13, 'actionField', ''),
(15, 'frontend_detail_index', 14, 'list', '{$sCategoryInfo.name|escape}'),
(16, 'frontend_detail_index', 13, 'name', '{$sArticle.articleName|escape}'),
(17, 'frontend_detail_index', 13, 'id', '{$sArticle.ordernumber|escape}'),
(18, 'frontend_detail_index', 13, 'price', '{$sArticle.price_numeric}'),
(19, 'frontend_detail_index', 13, 'brand', '{$sArticle.supplierName|escape}'),
(20, 'frontend_detail_index', 13, 'category', '{$sCategoryInfo.name|escape}'),
(21, 'frontend_detail_index', 13, 'variant', '{$sArticle.additionaltext|escape}'),
(23, 'frontend_detail_index', 12, 'currencyCode', 'EUR'),
(24, 'frontend_checkout_ajaxaddarticlecart', 0, 'event', 'addToCart'),
(25, 'frontend_checkout_ajaxaddarticlecart', 0, 'ecommerce', ''),
(26, 'frontend_checkout_ajaxaddarticlecart', 25, 'currencyCode', 'EUR'),
(27, 'frontend_checkout_ajaxaddarticlecart', 25, 'add', ''),
(28, 'frontend_checkout_ajaxaddarticlecart', 27, 'products', ''),
(30, 'frontend_checkout_ajaxaddarticlecart', 28, 'id', '{$smarty.request.sAdd|escape}'),
(33, 'frontend_checkout_ajaxaddarticlecart', 28, 'quantity', '{$smarty.request.sQuantity}'),
(34, 'frontend_checkout_ajaxdeletearticlecart', 0, 'event', 'removeFromCart'),
(35, 'frontend_checkout_ajaxdeletearticlecart', 0, 'ecommerce', ''),
(36, 'frontend_checkout_ajaxdeletearticlecart', 35, 'remove', ''),
(37, 'frontend_checkout_ajaxdeletearticlecart', 36, 'products', ''),
(38, 'frontend_checkout_ajaxdeletearticlecart', 37, 'id', '{$smarty.request.sDelete}'),
(39, 'frontend_checkout_cart', 0, 'event', 'checkout'),
(40, 'frontend_checkout_cart', 0, 'ecommerce', ''),
(41, 'frontend_checkout_cart', 40, 'checkout', ''),
(42, 'frontend_checkout_cart', 41, 'actionField', ''),
(43, 'frontend_checkout_cart', 42, 'step', '1'),
(44, 'frontend_checkout_cart', 41, 'products', '$sBasket.content as $sArticle'),
(45, 'frontend_checkout_cart', 44, 'name', '{$sArticle.articlename|escape}'),
(46, 'frontend_checkout_cart', 44, 'id', '{$sArticle.ordernumber|escape}'),
(47, 'frontend_checkout_cart', 44, 'price', '{$sArticle.priceNumeric}'),
(48, 'frontend_checkout_cart', 44, 'brand', '{$sArticle.additional_details.supplierName|escape}'),
(49, 'frontend_checkout_cart', 44, 'quantity', '{$sArticle.quantity}'),
(50, 'frontend_checkout_confirm', 0, 'event', 'checkout'),
(51, 'frontend_checkout_confirm', 0, 'ecommerce', ''),
(52, 'frontend_checkout_confirm', 51, 'checkout', ''),
(53, 'frontend_checkout_confirm', 52, 'actionField', ''),
(54, 'frontend_checkout_confirm', 53, 'step', '2'),
(55, 'frontend_checkout_confirm', 53, 'option', '{$sPayment.description|escape}'),
(56, 'frontend_checkout_confirm', 52, 'products', '$sBasket.content as $sArticle'),
(57, 'frontend_checkout_confirm', 56, 'name', '{$sArticle.articlename|escape}'),
(58, 'frontend_checkout_confirm', 56, 'id', '{$sArticle.ordernumber|escape}'),
(59, 'frontend_checkout_confirm', 56, 'price', '{$sArticle.priceNumeric}'),
(60, 'frontend_checkout_confirm', 56, 'brand', '{$sArticle.additional_details.supplierName|escape}'),
(61, 'frontend_checkout_confirm', 56, 'quantity', '{$sArticle.quantity}'),
(62, 'frontend_checkout_finish', 0, 'purchase', ''),
(63, 'frontend_checkout_finish', 62, 'actionField', ''),
(64, 'frontend_checkout_finish', 63, 'id', '{$sOrderNumber|escape}'),
(65, 'frontend_checkout_finish', 63, 'revenue', '{$sAmount}'),
(66, 'frontend_checkout_finish', 63, 'tax', '{$sAmountTax}'),
(67, 'frontend_checkout_finish', 63, 'shipping', '{$sShippingcosts}'),
(68, 'frontend_checkout_finish', 62, 'products', '$sBasket.content as $sArticle'),
(69, 'frontend_checkout_finish', 68, 'name', '{$sArticle.articlename|escape}'),
(70, 'frontend_checkout_finish', 68, 'id', '{$sArticle.ordernumber|escape}'),
(71, 'frontend_checkout_finish', 68, 'price', '{$sArticle.priceNumeric}'),
(72, 'frontend_checkout_finish', 68, 'brand', '{$sArticle.additional_details.supplierName|escape}'),
(73, 'frontend_checkout_finish', 68, 'quantity', '{$sArticle.quantity}'),
(74, 'frontend_search_defaultsearch', 0, 'ecommerce', ''),
(75, 'frontend_search_defaultsearch', 74, 'currencyCode', 'EUR'),
(76, 'frontend_search_defaultsearch', 74, 'impressions', '$sSearchResults.sArticles as $sArticle'),
(77, 'frontend_search_defaultsearch', 76, 'name', '{$sArticle.articleName|escape}'),
(79, 'frontend_search_defaultsearch', 76, 'id', '{$sArticle.ordernumber|escape}'),
(80, 'frontend_search_defaultsearch', 76, 'price', '{$sArticle.price_numeric}'),
(81, 'frontend_search_defaultsearch', 76, 'brand', '{$sArticle.supplierName|escape}'),
(82, 'frontend_search_defaultsearch', 76, 'list', 'Search Results'),
(83, 'frontend_search_defaultsearch', 0, 'siteSearchTerm', '{$smarty.request.sSearch|escape}'),
(84, 'frontend_search_defaultsearch', 0, 'siteSearchResults', '{$sSearchResults.sArticlesCount}'),
(85, 'frontend_listing_index', 4, 'position', '{($pageIndex|default:1 - 1) * {config name=articlesperpage} + {$smarty.foreach.loop.iteration}}'),
(86, 'frontend_search_defaultsearch', 76, 'position', '{$smarty.foreach.loop.iteration}'),
(87, 'frontend_listing_index', 0, 'google_tag_params', ''),
(88, 'frontend_listing_index', 87, 'ecomm_prodid', '[{foreach $sArticles as $sArticle}"{$sArticle.ordernumber|escape}"{if !$sArticle@last},{/if}{/foreach}]'),
(90, 'frontend_listing_index', 87, 'ecomm_pagetype', 'category'),
(91, 'frontend_detail_index', 0, 'google_tag_params', ''),
(92, 'frontend_detail_index', 91, 'ecomm_prodid', '{$sArticle.ordernumber|escape}'),
(94, 'frontend_detail_index', 91, 'ecomm_pagetype', 'detail'),
(95, 'frontend_checkout_finish', 0, 'google_tag_params', ''),
(96, 'frontend_checkout_finish', 95, 'ecomm_prodid', '[{foreach $sBasket.content as $sArticle}"{$sArticle.ordernumber|escape}"{if !$sArticle@last},{/if}{/foreach}]'),
(97, 'frontend_checkout_finish', 95, 'ecomm_pagetype', 'purchase'),
(99, 'frontend_detail_index', 91, 'ecomm_totalvalue', '{$sArticle.price_numeric}'),
(100, 'frontend_checkout_cart', 0, 'google_tag_params', ''),
(101, 'frontend_checkout_cart', 100, 'ecomm_prodid', '[{foreach $sBasket.content as $sArticle}"{$sArticle.ordernumber|escape}"{if !$sArticle@last},{/if}{/foreach}]'),
(104, 'frontend_checkout_cart', 103, 'ecomm_totalvalue', '{$sArticle.priceNumeric}'),
(105, 'frontend_checkout_cart', 100, 'ecomm_pagetype', 'cart'),
(106, 'frontend_checkout_cart', 100, 'ecomm_totalvalue', '{$sArticle.priceNumeric}'),
(107, 'frontend_checkout_finish', 95, 'ecomm_totalvalue', '{$sAmount}'),
(108, 'frontend_search_defaultsearch', 0, 'google_tag_params', ''),
(109, 'frontend_search_defaultsearch', 108, 'ecomm_prodid', '[{foreach $sSearchResults.sArticles as $sArticle}"{$sArticle.ordernumber|escape}"{if !$sArticle@last},{/if}{/foreach}]'),
(110, 'frontend_search_defaultsearch', 108, 'ecomm_pagetype', 'searchresults'),
(111, 'frontend_detail_index', 91, 'ecomm_category', '{$sCategoryInfo.name|escape}'),
(112, 'frontend_listing_index', 87, 'ecomm_category', '{$sCategoryInfo.name|escape}');